32940 Magazine 2012-2013 : Page 30

The outlet will stock 55 to 60 cars, priced from $5,000 and up. Renovations part of gM’s vision for 21st century By Anne Straub Renovation and expansion at Bob Steele Chevrolet will increase customer convenience and add choices for car buyers. But it won’t change the core value of the Cocoa company. “It’s a family business,” said dealer Kevin Steele. Now in its 35th year, the dealership was founded by Kevin’s father, Bob, in 1977. Continuing the tradition, Kevin’s sons now work in the business. Michael serves as service manager and Robert is social media manager and a salesperson. The company is investing more than $1 million in a renovation that will give the SR 520 an exte-rior facelift, as well as add space to the customer waiting room, ser-vice writing area and body shop offices. Improvements will take Bob Steele Chevrolet to the fore-front of General Motors’ vision for its 21st century dealerships. Whatever their transporta-tion needs, people can find the answer at Bob Steele. The deal-ership stocks close to 200 new vehicles on its lot, at 2800 w. King St. in Cocoa, just east of Interstate 95 on SR 520. Pre-owned-car buyers can peruse approximately 200 used vehicles on the Cocoa site, as well as addi-tional options at the dealership’s used-car lot in Melbourne. The company also operates an exten-sive website business. Bob Steele Chevrolet Used Car Outlet opened two years ago at 1693 Croton Road in Melbourne, and already has built a steady customer base. The satellite lot boasts the same integrity and quality inventory as its parent company. The expansion into an additional preowned lot has been so successful that the company is repeating the strategy. By 2013, Central Brevard County customers will have their own Bob Steele Chevrolet Outlet located on Merritt Island, at 535 E. Mer-ritt Island Causeway. The location, across from Merritt Square mall, contributes to a sense of coming full circle for the business. Bob Steele Chev-rolet’s roots flourished on Merritt Island before the company moved to Cocoa. The outlet will stock 55 to 60 cars, priced from $5,000 and up. Financing assistance will be available from professionals at the outlet. An updated facility and new preowned outlet are just the start of the exciting news for Bob Steele Chevrolet in 2013. The man-ufacturer plans to release 13 new models during the calendar year, giving car buyers an abundance of choices. Among the current popular choices for Chevrolet buyers: Equinox – The crossover vehicle seats five, boasting the most rear-seat legroom in its class, and offers versatility for commut-ing to work, a weekend excursion, or a cross-country vacation. The SUV registers fuel economy of 32 miles per gallon on the highway. Cruze – Five stars for safety in government testing and up to 42 miles per gallon in fuel efficiency make the Cruze a smart choice. The compact delivers the best highway mileage of any gas engine in America. Volt – The extended-range Volt uses both electric and gas power, relying on a battery that allows drivers to travel gas-free for 38 miles. After that, the onboard gas generator produces electricity so the car can travel 380 miles on a full charge and a full tank of gas. The Volt has garnered numerous awards, in addi-tion to its many drivers. “I thought the novelty would wear off, but it hasn’t. It’s a cool car,” Kevin Steele said. More information is available at www.bobsteelechevy.com and www.bobsteelemelbourne.com. n

Bob Steele Chevrolet

Anne Straub

Core value s fuel expansion

The expansion into an additional preowned lot has been so successful that the company is repeating the strategy

The outlet will stock 55 to 60 cars, priced from $5,000 and up.

Renovations part of GM’s vision for 21st century

Renovation and expansion at Bob Steele Chevrolet will increase customer convenience and add choices for car buyers.

But it won’t change the core value of the Cocoa company. “It’s a family business,” said dealer Kevin Steele. Now in its 35th year, the dealership was founded by Kevin’s father, Bob, in 1977.

Continuing the tradition, Kevin’s sons now work in the business. Michael serves as service manager and Robert is social media manager and a salesperson.

The company is investing more than $1 million in a renovation that will give the SR 520 an exterior facelift, as well as add space to the customer waiting room, service writing area and body shop offices. Improvements will take Bob Steele Chevrolet to the forefront of General Motors’ vision for its 21st century dealerships.

Whatever their transportation needs, people can find the answer at Bob Steele. The dealership stocks close to 200 new vehicles on its lot, at 2800 w. King St. in Cocoa, just east of Interstate 95 on SR 520. Preowned- car buyers can peruse approximately 200 used vehicles on the Cocoa site, as well as additional options at the dealership’s used-car lot in Melbourne. The company also operates an extensive website business.

Bob Steele Chevrolet Used Car Outlet opened two years ago at 1693 Croton Road in Melbourne, and already has built a steady customer base. The satellite lot boasts the same integrity and quality inventory as its parent company.

The expansion into an additional preowned lot has been so successful that the company is repeating the strategy. By 2013, Central Brevard County customers will have their own Bob Steele Chevrolet Outlet located on Merritt Island, at 535 E. Merritt Island Causeway.

The location, across from Merritt Square mall, contributes to a sense of coming full circle for the business. Bob Steele Chevrolet’s roots flourished on Merritt Island before the company moved to Cocoa.

The outlet will stock 55 to 60 cars, priced from $5,000 and up. Financing assistance will be available from professionals at the outlet.

An updated facility and new preowned outlet are just the start of the exciting news for Bob Steele Chevrolet in 2013. The manufacturer plans to release 13 new models during the calendar year, giving car buyers an abundance of choices.

Among the current popular choices for Chevrolet buyers:

Equinox – The crossover vehicle seats five, boasting the most rear-seat legroom in its class, and offers versatility for commuting to work, a weekend excursion, or a cross-country vacation. The SUV registers fuel economy of 32 miles per gallon on the highway.

Cruze – Five stars for safety in government testing and up to 42 miles per gallon in fuel efficiency make the Cruze a smart choice. The compact delivers the best highway mileage of any gas engine in America.

Volt – The extended-range Volt uses both electric and gas power, relying on a battery that allows drivers to travel gas-free for 38 miles. After that, the onboard gas generator produces electricity so the car can travel 380 miles on a full charge and a full tank of gas. The Volt has garnered numerous awards, in addition to its many drivers.

“I thought the novelty would wear off, but it hasn’t. It’s a cool car,” Kevin Steele said.

More information is available at www.bobsteelechevy.com and www.bobsteelemelbourne.com.

The expansion into an additional preowned lot has been so successful that the company is repeating the strategy.

Read the full article at http://trendmag.trendoffset.com/article/Bob+Steele+Chevrolet/1230269/133691/article.html.

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